Right now, Instagram is one of the most popular social networking sites in the world with an amazing user base of 1 billion active users. It’s no secret that using Instagram is a powerful way to market your business, reach your audience, and grow your personal brand.
If you want to be successful on Instagram, it’s not enough that you have a lot of followers, what matters the most is to attract the RIGHT followers. Building a strong brand is the key. When someone new visits your profile, you only have a few seconds to impress that person — make it count.
Still, it’s not easy to stand out among hundreds of accounts so I’m going to show you how to maximize engagement with these 4 quick and powerful branding tips:
Be consistent and maintain a theme with your posts
Let’s face it— we all love seeing a beautifully curated feed. Though it’s not a complete deal breaker to post uncoordinated photos on your account, you’re more likely to get attention when your feed pleases the eye.
Being cohesive is visually pleasing, makes you look professional, trustworthy, and memorable. It makes it easy for your potential followers to get to know you, what you’re all about, and what your brand represents.
Pro tip: To have a more cohesive brand look, it helps to pair 2-3 kinds of fonts that you use consistently on all your posts. Check out what fonts you can mix and match with here.
Optimize Your Instagram Bio
Businesses often put in so much effort into their posts that they completely forget about their Instagram Bio. It’s one of the most important parts of your account, so you have to put in a lot of thought and effort to make it engaging and interesting.
A good idea is to divide it into two parts. First, briefly explain who you are, what you do, who you’re for, and how you do it. Second, you can add hashtags or call-to-action links (if you have any).
You can do a lot with just a few words. You can completely show your audience your brand voice from the get-go and become relevant in their minds.
Another helpful tip, create a bio that focuses on your audience and how you can help them instead of focusing on describing yourself.
Keep Your Username Simple
With all the other Instagram accounts out there, you want to stand out and be as memorable as possible.
Choose a username that’s simple and close to your name or brand name.
Long and complicated usernames with a lot of symbols come off as tacky, while a simple one makes it easier for your audience to remember and find you.
This is probably the biggest thing on Instagram right now: STORIES. Stories are really becoming a popular source of content on Instagram so you shouldn’t ignore this when it comes to your branding.
People just love the dynamics of stories. They’re short, sweet, and at times really fun. Use your stories to boost your engagement with your audience by posting regularly. However, remember to make your stories cohesive so that they don’t stray away from your brand voice.
When done right, Instagram can really boost your personal brand and business. I’m pretty sure you’ve noticed that more and more businesses are on Instagram now.
The hype is there, it’s real — so don’t waste it. Now is the best time to take advantage of the platform’s massive impact and global reach.